Notes from the department.
Articles from Randy and Richard on how expert-led practices grow, get found, and get named in the answer.

Entity Collision: The Hidden AI Search Problem That Can Recommend the Right Professional, and Show the Wrong Person
Why entity disambiguation may become one of the most important issues in AI search visibility By Randy Van Ittersum and Richard Roy, SytecAI For more than two decades,…
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The Only Three Ways Any Business Grows: And Why Most Dental Implant Practices Only Work the Hardest One
Article #1 of a 50-article series drawn from the Business Advisory Arena library. The mathematical identity behind every growth strategy ever conceived, and the reason a flat $1.5M…
Read article →What are the top AI visibility mistakes small businesses make?
By Randy Van Ittersum, SyTec AI Most small businesses have never checked how visible they are to AI, and they are missing growth opportunities because of it. Understanding…
Read article →How do I build E-E-A-T signals for AI search?
Mastering Expertise, Experience, Authority, and Trustworthiness (E-E-A-T) is crucial if you want your content to stand out and rank well in today's AI-driven search environments. As AI systems…
Read article →What does AI say about you?
A free market check shows how AI engines describe you and your competitors.