What we started with.
A disconnected Wix site
The old site was offline, and the only images we could recover were display copies saved from the page, none of them wider than 1,000 pixels. Fine for a thumbnail, not for a site selling a product people buy with their eyes.
The logo was vector
The real logo turned out to be a vector file, so the brand mark scales cleanly from favicon to trailer wrap. That gave the new design a solid anchor while photography gets reshot.
The Trophy Room.
The design direction treats every pit like a trophy on a shelf: dark ground, steel, and room to look. The store does three things on purpose.
- 01Four models, ordered high to low
The line-up starts with the flagship. Seeing the top model first sets the frame, so the rest of the range reads as sensible rather than expensive. That's anchoring, and it's deliberate.
- 02A configurator that adds it up
Pick a model, add options, and the price updates as you go. No "call for quote" dead end.
- 03Freight or pickup, nothing else
These are heavy steel builds. Checkout offers exactly the two ways they actually leave the shop.
How it got built, stage by stage.
AI did the heavy lifting on drafting and code. People made the calls on direction, pricing logic and anything the client would see.
Recover what survived of the old site, and log what didn't.
AUDITExplore concepts; land on the Trophy Room.
AI + PARTNERModel line-up, option pricing, freight-or-pickup rules.
PARTNER11 demo pages and the configurator, AI-drafted and reviewed.
AI BUILDMobile checks, then over to the client.
QAAwaiting client feedback
The demo site is built and with the client. Next: their notes, new photography to replace the recovered images, and then launch. We'll add results here once there are real ones to report, and the client's name once they say so.
Your build, minus the months.
Weeks, not quarters
An AI-assisted process gets a full demo in front of you fast, so decisions happen on a real site, not a mood board.
Built to sell your way
Pricing logic, options and shipping rules that match how your business actually works.
We say what shipped
Every case study reports what was built and where it stands. Results get added when they're real.
Want one like this?
Start with a free market check. We'll show you where you stand and what we'd build first.